A Case Study of Mrs. Bector Food Specialties Ltd

Purpose: In these days, women are exhibiting their entrepreneurial spirit and competencies. They have come to the forefront of development process proved themselves successful in multitasking roles at home office. Entrepreneurship among improves wealth families nation as well. Some managed break proverbial glass ceiling against odd established businesses successfully food processing sector. Women more inclined for enterprises since they spend most time kitchen normally. Many expertise preparing new cuisines, so start small grow further become a much-acclaimed entrepreneurs. The industry India has great potential it brings about synergy between consumer, agriculture. Therefore, there is need inspire, encourage, motivate co-operate with entrepreneurs developing enterprise every segment society. purpose paper highlight success story Mrs. Bector sector challenges faced by her. This study that Bectors Food Specialties Ltd. owned Bector, based Punjab enough growth opportunities but sustain itself market, company pursue competitive strategies widen operations customer base. Design: For analysis, this used secondary data sources - open access journals, Google, Google scholar websites. Furthermore, literature analyze position within SWOC framework Michael Porter’s Five Forces analysis. Findings: Based on suggested expand its business beyond northern initiate campaign brand awareness. concludes Ltd.’s pricing strategy clearly defined capture proper execution required thrive climate. Value: focuses terms current status future opportunities. findings interpretation, knowledge form suggestions presented. Paper Type: Case study-based Research Analysis